1.0
Jun 11, 2015
Former employee, more than 3 years
Recommend
CEO approval
Business Outlook
Pros
They purchased a truly unique and interesting social networking company focused on under-served markets (BlackPlanet for African American audience, MiGente for 2nd generation English-speaking Hispanic market, etc.) - primarily to gain access to the online African American audience for their parent company, Radio One. The sites were unique and beloved.
Cons
They hired badly, fired badly, and ran the assets into the ground with a thorough misunderstanding of the unique business of digital vs. radio or television.