Misaligned Compensation Expectations: Actual earnings were about one-fourth of what was promised during hiring.
Overpromised Lead Quality:
Leads were marketed as “hot,” but often required heavy cold outreach and nurturing.
Uncompetitive Pricing:
Homes were less competitively priced than presented, making deals harder to close.
Outdated Systems:
No CRM in place — all contracts, scheduling, and buyer info were managed using paper, creating inefficiencies and errors.
Earnings Instability:
Inconsistent pipeline made reliable income difficult to achieve.
Misleading Recruitment Messaging:
Large gap between recruiting pitch and actual experience on the sales floor.