Pros
Cannabis industry is a really exciting space right now. It’s in it formative years so you really get to experience how market factors, people, capital , technology come to shape an industry. Most of the people are really great to work with. Respectful collaborative individuals.
Cons
The biggest con is that the management frequently lies - for instance they’ve done 3 layoff this year- and after each they resolved no more will be needed. They’ve set revenue goals which are not grounded in any sense of reality. Most of revenues are dependent on the relationships of 2 executives and the company is heavily dependent on them. There is no real plan and contingency plan for success. After market turned , they couldn’t raise venture capital and having burnt through cash on building oversized teams which weren’t translating to customer value, they are now reassessing everything a.k.a layoffs. The executive team also takes no responsibility for bungling up some pretty big changes they introduced like restructuring the GTM operations.