Pros
-Great product with unique differentiation in data-driven marketing - most mobile engagement companies claim it because it's more important than ever, yet none truly do it well other than Localytics -Very smart people with big ideas, and always willing to help -Unquestionably the best enterprise customer list in the mobile engagement market -Incredible opportunity in a rapidly growing market. Great experience from a learning and career standpoint as it sits at the intersection of analytics, marketing and mobile. -Challenging work. Some like this, some don't. I think it's a pro and attracts the right people.
Cons
-Fairly hands-off training, which promotes autonomy, but does require resourcefulness. This is to be expected with most startups. -Needs in the market change rapidly so it's easy to get pulled in many different directions -Sales and marketing can be cumbersome due to market fragmentation as well as it being a nascent market