Lightyears Behind, No Plan Forward. Skilled Digital Marketers Stay Far Away. - Digital Marketing Professional ManpowerGroup Employee Review

-Digital marketing is a weak point in the NA marketing dept -Senior leaders are constantly restructuring the dept to fill short term needs with clear lack of long term vision -Limited investment for foundational marketing staples including website platforms and ad budgets -Leaders would rather ineffectively outsource digital marketing efforts at large expense than grow talent in-house -Talent and marketing focus is split far too thin across the various MPG brands -Collaboration between IT & marketing departments can be slow and simple tasks can take weeks -No real efforts or budgets for building effective inbound lead gen efforts outside of weak prescriptive campaigns running year after year with little value to show -Very little digital strategy is executed out of NA marketing, the majority of campaigns are handed down from global marketing, with little thought given to the actual execution -The North American marketing dept exists to check a box and act as a task rabbit for sales and leadership -Manpower Group is a sales lead organization, and marketing suffers due to poor knowledge among the leadership in sales of effective modern marketing tactics -Experts in digital marketing act as educators attempting to guide productive discussions into bringing true value to the organization, vs maintaining the status quo year over year