Pros
Typically in startups the journey from early stage is difficult. Trying to understand the market position, creating noise and customer advocacy without large (or any!) marketing budgets, and having to choose directions that might not be correct. Over the past four years, Mellmo has been through all of this (and more!). The leadership has not always got it right, but has always had the belief that we have got the best product in the market, with the best user experience. They have worked with all parts of the company to redefine the proposition and go to market strategy and it is working - we are in the best place, with a strong outlook, lead by management who value the opinions of the employees
Cons
A rollercoaster of 4 years. But who expected any different.