Marketing = Fail - Marketing Morningstar Employee Review

2.0
Apr 12, 2016
Recommend
CEO approval
Business Outlook

Pros

Morningstar is forward-looking. They select good tools and marketing technologies. New stuff about behavioral research is cool. People are pretty decent in marketing/design. I think overall it's pretty steady. Lots of companies have ebbs and flows. I think Morningstar is no different.

Cons

A year with a new CMO, and marketing is pretty bad right now. This place is a disorganized mess. They talk about 'big ideas' but don't really support the areas of the company that actually make the money, which makes no sense. It makes the businesses mad too. I've been here a few years, it's gotten way worse, pretty much marketing kindergarten hiding behind a respected brand. Lots of whining and infighting within marketing, super, super lame operational leadership. You can tell the marketing leaders don't understand the businesses they try to support. But pretend like they do. They try to act like they're at a startup. . Employees are kind of confused plus problems are handled with tons of passive aggression or straight-up ignored. Honestly it is uncomfortable sometimes.

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Morningstar Response
10y
Thank you for your feedback. I'm sorry you are encountering frustrations, I appreciate your perspective and will keep it in mind as we march forward. Big change can be hard. We are building a modern marketing organization in support of our forward-looking view and I'm proud of what the team has accomplished so far. As you astutely point out, you work with decent people and it’s a steady place. You can talk to those people about what you see going on - talk to your colleagues, your managers, to HR, to me. We are here to help you be successful and resolve the business problems you uncover. Our core values are steady too - “Great People: Every person here matters and contributes to our success”. I want you to be a part of that success so you can help Morningstar better serve investors. We are in this transformation together. Rob Pinkerton - CMO

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