Pros
CEO re-established core brands and alliances with true action sport retailers Strong Mens product assortment Shoes now in most top doors
Cons
Senior VP of Marketing hired in Feb 2010 walked out in October 2010-- left company right before Holiday. Senior VP of Womens Merchandising thinks shes still at Urban. Doesnt understand Surf & Skate culture. Top SM talent is gone-- average SM turnover rate every 8-12 months. DMS are disconnected from stores. Expectations are un-realistic. Wont openly share P&L with Store Managers. Company states openly they will close 30-50 stores a year. Payroll cut back.. way back.. Co Manager position eliminated. Walk into a Zumiez or Tillys... youll see a major difference.. customers actually purchase merchandise.