You can purchase Pella from multiple different locations and segments of businesses. Independent branches, Lowes, Lumber Yards, Online, Etc.... For the sales team this means their biggest competition is themselves. This is frustrating as a sales rep however from the higher ups at Pella completely does make sense even though reps will continue to be upset by this decision.
Pella has struggled since COVID. The fenestration industry exploded since COVID and a lot of smaller businesses struggled and fizzled out. This left the top players like Pella however Pella is still struggling with manufacturing. Now to be fair so has the competition but Pella has voiced being a reliable company and is setting incorrect expectations due to high demand and low supply. To make matters more troublesome the competition is starting to find success in this area it seems which is hurting the morale of the field sales team.