High Client Churn with Little Senior Support - Senior Paid Search Analyst Perficient Employee Review

Great company and recruiting process

No real definitive growth structure

Really flexible schedule and work environment for on-shore employees.

Its a conglomerate of small specialized consultancies acquired and merged over time. It was bought out by private equity in 2024 and taken off the public market. The new CEO is from Accenture. Salaries haven't gone up for over 2 years. Anyone who has been able to get one has it in the form of a 1-year retention bonus. In other words, you have to give it back if you leave before the years up. Up to 5 changes in direct supervisor in the past 6 months. Even if you have a good boss their advocacy means nothing for your career at the moment. With the new CEO and rebrand came a full tilt pivot into AI. The plan boils down to using AI to figure out the plan to become more profitable using AI. In theory, this is circular logic gen ai is ill equiped to handle. In execution, this leads to uncapped token usage with no guarantees of profit.