4.0
Nov 1, 2016
Anonymous employee
Former employee, more than 1 year
Boston, MA
Recommend
CEO approval
Business Outlook
Pros
The platform continues to evolve and get better and is fast becoming the top choice for publishers looking to curate first party data for driving revenue and understanding audiences across devices. I fully expect a major media company or ad tech group to gobble up Quaero's Advantage within the next 12 months. ESPN has been on the platform for over 5 years and digital is the future of Disney,,,what else do you need to know?!
Cons
Small duck in a pond of big tech geese...need to get your name out because hardly anybody in the world of big brand or big media has heard of Quaero.