Pros
Great pay compared to previous supplier side Market Research Firms. Additionally, they have great overall benefits package + stock options. (Like, ridiculously good). Workplace goes above and beyond to make sure employees are respectful of each other, we have a diverse/inclusive staff, and that the senior management listens to what employees think. The offices are amazing--it makes me wish that I could go in more often. They have free lunches, coffee, and creative work spaces (like swings!!!). They take active steps to make sure that you enjoy working here and feel valued. Most employers phone in company values, beliefs, culture, etc. Not Qualtrics--they actually believe it and put their "TACOS" values into everything they do.
Cons
The hiring process is very long with many interviews. The company is really stuck on using Macs. They are slowing changing to allow PCs for work, but it definitely takes some getting used to.