3.0
Jan 24, 2018
Recommend
CEO approval
Business Outlook
Pros
Coop structure allows for customer-focused decision-making; history of the Coop is cool; REI does great work in local communities across the US; contribution to employee retirement plans is written into by-laws
Cons
The company has become significantly more hierarchical since Jerry Stritzke became CEO. This has slowed work down, removed decision-making from below VP level and created a culture focused on managing up and not on the customer. Employees who have been with the company for longer than 5 years are viewed as liabilities instead of assets. Senior Leadership has low awareness of the challenges of getting work done and dismisses the feedback from employees.