4.0
Aug 29, 2014
Anonymous employee
Former employee, more than 5 years
Seattle, WA
Recommend
CEO approval
Business Outlook
Pros
REI is the kind of place where you can bring your total self to work. It values "authenticity" in its employees. This doesn't mean you need to be an extreme athlete, just love the outdoors and be passionate about sharing that love with other people.
Cons
Despite being a good employer and having a strong culture, REI has struggled to figure out how to be relevant to younger consumers and at times seems uncomfortable being a retailer and competing with others. Online retailers such as Amazon and Backcountry have been eating REI's lunch and there has been lack of consensus with what to do about it.