REI Outdoor Programs - Market Manager REI Employee Review

5.0
Sep 1, 2015
Recommend
CEO approval
Business Outlook

Pros

Co-op claims lofty values - and works hard to live up to them. No company succeeds here all the time, but the effort to stay true is legitimate and sincere. President and CEO Jerry Stritzke is an inspiring leader, with razor sharp management skills and a love of storytelling. After coming aboard in late 2013, needed changes, which had gone unchecked for years, were identified and successfully acted upon with skill, tact and precision - and in an impressively short time span. More importantly, he re-focused the REI brand vision and provided a clear path to follow that is easy to understand, and enhances the cultural values which are so vital to the company's identity and its loyal employee base. These actions have instilled great confidence in everyone from VPs to hourly retail employees, and the co-op has never felt - or performed - better. Dream job. Seriously. The work is surprisingly complex and challenging, and when done well, the result is something that actually makes you feel as though you are contributing to a better planet. Teaching a 40 y/o adult to ride a bike for the first time is something you never forget. Enabling a team to inspire and prepare thousands of people to explore the outdoors in ways they never previously thought possible (or at least lacked the skills for) - is absolutely priceless. Your team, colleagues and bosses are exceptionally talented and passionate people who deeply care about the work being done. Managers, and even hourly staff, can enjoy a fair amount of autonomy - as long as results are produced.

Cons

Key strategies are sometimes at odds with financial expectations; occasionally, meeting one goal can directly result in compromising another. Divisional goals and metrics change significantly each year. If you're not good at shooting multiple targets while riding backwards on a runaway horse, move along. New ventures are often announced with deadlines that are difficult (and occasionally impossible) to meet. To succeed, one needs a highly creative approach, honed organizational skills, and the ability to energize a fatigued team. Organizational re-structure is an annual occurrence. While corporations must anticipate and adapt to the constant change in business environment, this division has a significantly higher rate of change than any other. If you aren't comfortable with a LOT of change, look elsewhere. While REI is famous for its work/life balance, salaried managers often work 50-60 hours per week (sometimes 60-70), and are on-call on days off. Expect long days, longer weeks, and an end to the "busy season" because there is no "slow season." As a manager, expect to work in a virtual environment with superiors and colleagues, as well as the majority of your staff, whom are part time and work remotely.

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5.0
Jun 26, 2026
Recommend
CEO approval
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Pros

Good managers, deals, coworkers, products

Cons

No cons, I really liked my time.

3.0
May 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Most coworkers, some managers, discounts, outfitting people properly without extra nonsense

Cons

Some truly horrible managers, pressure to sell credit cards is a morale killer, the union people. Employees drinking the union kool aid fail to see the company’s position, REI cannot give higher pay, better benefits , consistent hours, etc… with the erratic revenue stream that comes in , if a 5 year average is X in revenue and 5 year average is Y on wages and costs, how are they supposed to increase wages and benefits? It’s numbers and they don’t line up, if REI gives the increases which increases the expenses greatly, they will cut staff, a lot fewer employees which will eliminate a bunch of union supporters, an REI job is not supposed to be a lucrative deal, when you get hired the part time , part time plus and full time options are there and you choose what you want fully understanding what hours you are going to get at minimum, they will hire those positions on a need basis, to cry later that you don’t make enough money is your fault, the terms were clear and you signed off on them. The union is promising rainbows , reality will be far different, careful what you wish for

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