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Thank you for taking the time to review YLG and for your comments about our wonderful staff and the opportunities within the company. We take great pride in working to hire the best staff and give each and everyone an opportunity to grow in our company. In my time at Yankee Leisure Group, I have seen many team members move through the ranks. We have a “all hands-on deck” approach and are always willing to do what we can to help our staff succeed.
When it comes to multi-level approvals on tactics, this is a standard procedure in most companies before you send out information to your customers or future customers. We take pride in our work and want to get it right. This also, to your earlier point, is a way that we can make sure the team is supporting each other and what we send out to our customers is correct. It may seem like we have to triple check all but the quality of our work in the customers eyes are key. As an example, can you imagine if Apple put out an ad for the iPhone and they spelled iPhonhe wrong because it wasn’t checked? We value feedback from all employees and even have weekly “mic” group emails where all employees share their ideas so we can ensure all voices are heard. We see the best ideas from those that take a focus and interest in our customers questions and behaviors. In the travel industry it sometimes is hard because we all have such a passion for travel, but when it comes to marketing it’s not about us, but about our customer and what they like, what they buy, etc. and our messaging and points need to be aligned always with what is important to them. We never forget we are not the customer (those that gave their hard working money over for their trip of a lifetime are).
Behaviors from any employee are handled by that person’s manager and our HR Department and are taken very seriously. With that said, we rely on our employees to kick these types of issues up when seen as we truly do value all opinions.
I personally can speak to your male dominant comment as I am a female leader in our company and sit on our steering committee with other females. We also celebrate our all-female led team who runs our Australian office. Although everyone is entitled to their opinion, I completely disagree with this comment. There are opportunities for all who want them and work hard no matter who you are.
Thank you again for sharing your feedback, I would love to discuss further if you would like to call me directly at 978-867-1174 anytime
Kaitlyn Audley
Marketing Manager