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Reyes Beverage Group

Engaged Employer

Good pay , unfair/biased/stressful work place - Sales Representative Reyes Beverage Group Employee Review

1.0
Jan 1, 2017
Recommend
CEO approval
Business Outlook

Pros

Decent pay. Not much more to say.

Cons

No support from management on the larger issues at hand. Yes they are out in the field. But they are doing trivial work. Building displays stocking shelves. We need management that wants to build relationships & address the real problems that come with the way RBG is ran. Currently when management goes into you account. Your critized on the way things look. But don't help to get them to their standards. And if a customer is unhappy. The salesman is at fault regardless of circumstances Promotions are clearly done by picking out senior managements favorites. & industry friends/family Not by qualifications or time earned. Subordinates suffer by the lack of skill and basic human resource knowledge of current management and recent management hires. Intimidation runs rampant, you are never to talk constructively against company procedure. Or your "marked"and will be passed up for promotions or worse. Do not ask "why" or ask for "more help". Merchandising is a joke. Sales force is belittled to feel insufficient when goals are not met. But the company's lack of true customer service is the real issue. Drivers are paid very well and treated like royalty, Very appreciated. Sales force is expendable & always ready to be replaced at a moments notice. Operations is royalty Sales is expendable. Senior management/Management/drivers all go on all expense Paid trips. Sales all fight for a single trip. But we are rewarded once a year with a free round of bowling. The companies core values only apply when management sees fit. Or to belittle you. "Integrity" - is an excuse to fire you. "Wellness" - is only practiced when it doesn't affect the bottom line. "Innovation" - technology is redundant adds more to your work day. "Responsiveness" - the only ones that are responsive is the sales force. To finish. I believe in rbg and the core values I also believe this is an isolated facility. I believe the Reyes brothers don't want the company ran this way or their people treated this way.

Explore other reviews about Reyes Beverage Group

5.0
Jul 14, 2026
Recommend
CEO approval
Business Outlook

Pros

professionalism and accountability are top priorities for the company. Work Hard get paid, root out the lazy ones.

Cons

I came over with the merger, I haven't seen any as of yet.

3.0
Mar 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Selling iconic, top-shelf brands like Tito's Handmade Vodka, Jack Daniel's, and Woodford Reserve makes it easy to walk into any account with confidence. Customers already know and love these portfolios — you're not convincing anyone these brands belong on the shelf. The IT department is a standout. They make sure you leave the building every single day with a fully functioning iPhone and iPad, so there's zero friction getting into the field. It's a small thing that makes a big difference.

Cons

Where do I even start. Management is nowhere to be found when you actually need them, but somehow everybody and their brother has an opinion about how you should run your territory. The Reyes family? Meddling in day-to-day trade like they're riding shotgun on every sales call. Portfolio VPs showing up in accounts, stepping on deals, and creating chaos with buyers you've spent months building relationships with. There's no clear lane — just a revolving door of people undermining the reps closest to the business. And let's talk about the in-house portfolio cannibalism. Brands within the same house are being pitted against each other, which makes every buyer conversation needlessly complicated and puts reps in an impossible position. The tracking apps? Absolute garbage. Wonky, unreliable, and somehow still the tool you're expected to use to run your business. Then you've got suppliers like Gallo swooping in with demands ripped straight from a fantasy — completely detached from what's actually happening on the street. It's death by a thousand meddlers.

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Reyes Beverage Group Response
3mo
We appreciate your positive feedback that working with such iconic spirits brands and having dependable tech support were strong parts of your experience. You also shared a lot of thoughtful detail about field support, collaboration in accounts and how different teams interact with the work. Insight from someone who’s been so close to the day‑to‑day is genuinely valuable, and we appreciate you taking the time to lay out your perspective. Wishing you continued success in what’s ahead!
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