Smoke and mirrors - Anonymous employee Rokt Employee Review

1.0
Dec 10, 2025
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Big budgets - Fancy offsites (Australia, Texas, Bahamas) - Education budget - Travel opportunities (new hire welcome in NYC, 2x/year NYC trips for people leaders) - Some good people - Nice NYC office (others – not so much) - Seemingly cool company overall (F1 sponsorship, Times Square ads, etc) - Nice office parties in NYC (only)

Cons

1. The biggest one: management. Everyone has a different experience, and some managers are great. But many people have super junior leaders, first time managers, who are extremely insecure, unprepared and unprofessional. Employees like that suffer from micro-management, unfair evaluation (including PIPs with no objective reason for them). When employees are stressed (to the point of anxiety and recurring nightmares), no perks can compensate for that. 2. RTO – forcing people back to the office is old. If you're claiming to be a cool modern company, let employees work how they work best. Rokt is clearly on a shopping spree to acquire a new company seemingly every 6 months and make everyone just like them. Forcing people to pick up their lives, change their entire routine, move kids away from their school & friends, only to stuff everyone in a mediocre office and call it "better together"? Please. 3. The fancy offsites are extremely boring. But everyone is pretending to have fun. It's a typical corporate picture-perfect lie, a show for the world to see. In reality, these trips consist of the same execs sitting on the stage, loving the sound of their own voices, repeating the same generic statements, and just feeling good about themselves. 4. Perks are being taken away all the time. What used to be good about this company is slowly but surely drifting. 5. It's been said multiple times here already, but the IPO promises are just said – promises. 6. Salary cuts and unpaid commissions – are you serious? Also, being told that this affected everyone, which was a complete lie. 7. For people who do wanna move, the answer is no. You need to stay in a city where you were hired, even if multiple teams agree that your relocation would benefit them. 8. Unclear direction, unusable feedback, restructuring every few months (seemingly just for the sake of it), super reactive approach to the market and industry trends. 9. Those diversity & inclusion groups? Yea, they only work and actually do something in New York. Outside of NYC, you're isolated from them and get nothing. 10. It's very telling that employees are generally disengaged (despite HR's engagement survey results). 11. Minor compared to the rest, but moving from Slack to Google Chat? Who does this?

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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