Questionable leadership - Anonymous employee Rokt Employee Review

1.0
Feb 11, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Office Perks - GKO (Global Kick Off) every year at desirable resort locations (Texas, Bahamas) - Working with talented individuals that you can learn from

Cons

- Management is often clueless about the people they're evaluating and performing reviews upon. They don't interact or work with you on a personal level but have no qualm talking about what your performance is expected to be or what your character is like. You can expect your career evaluation to be total theater where the final result is often disappointing without any transparency or oversight into the decisions. - Career ladder is entirely pointless - the company goes into such detail about what the criteria for success is, but reading it is a waste of time because the main focus for career progression is output, nothing else. In fact, I would argue that output isn't as important as conveying to the team that you work with that what you're doing is "essential" and "important". Work at Rokt is definitely political. - You could literally use AI to do your job and get promoted because the outputs are flashy and visual but do not provide any substance for the company at scale. Management misses the mark on this and they wonder why they're missing their revenue targets. - Hiring freeze: listen, you can hire a bunch of new university graduates to do the work, but don't be surprised that the output has gone significantly down because the actual productive hires are spending too much time babysitting the rest of the team. If Rokt was genuinely concerned about employee retention they should just hire competent people to do the work instead of discriminating against age and experience.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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