You're better off unemployed - Account Coordinator Rokt Employee Review

1.0
Jun 22, 2021
Recommend
CEO approval
Business Outlook

Pros

The people here are fantastic. Not exco, but just about everyone else. There are so many smart and passionate individuals here that its almost a shame. Its an honor to work with them and they often times distract from how toxic and terrible it is. At least they provide comfort in that we're all going through it together. Commiserating brings deep bonds and lifelong friendships and Rokt's people are great and they all deserve better.

Cons

The ‘people first’ culture is smoke and mirrors and strategic marketing, don’t believe it. People work like dogs (12+ hour days) and are hardly compensated or even recognized for the amount of blood, sweat, and literal tears they pour into this company regularly. The CEO is overeagerly rushing people back into the office (mandatory 5 days with no flexibility starting in August) likely due to the fact that he wants the atmosphere of the office to distract people from the toxicity. The people at this company are fantastic (again, excluding exco) but it’s not worth it. The CEO and his wife are controlling and hypocritical. The lack of communication is abysmal. You’ll be encouraged to speak up in meetings and then sternly corrected when you do. They preach learning from failures but fire people weekly and if you disagree with what the CEO or CCO think your days are numbered. You’re better off unemployed.

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Rokt Response
4y
It’s difficult for us to read this feedback from a current Rokt’star, we are really sorry that you aren’t enjoying your time at Rokt. We don’t want any of our employees to feel this way. If you are open to it, we would really appreciate a confidential conversation with you, please reach out to our Chief People Officer, Sarah Wilson, or any member of the People team.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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