Headless Chicken Culture - Anonymous employee Rokt Employee Review

1.0
Sep 29, 2023
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- compensation package - benefits

Cons

Rokt is one of the companies that cares not to groom or develop it's employees. There is no formal onboarding process for most roles with zero mentorship or partnership with your manager. Essentially sink or swim from day 1. If you figure it out, perfect..if not you will be gone in less than a year. Your deliverables will forever be a cloudy haze of moving goalposts buttressed by the fact you receive no guidance from your Manager, or guidance that will reflect the ever changing goal post. One week you will be "on point", the following week you will be incompetent. You will never hear "good job" at this company and will be verbally and publicly compared to peers by managers. It is not a growth culture. There are no standardized method of how things should be done with reports and peers, so for example "Yes, do more of this "thing", it is in alignment" swinging wildly to "why are you doing more of this "thing",it's not in alignment"....within a 10 day span.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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