Unsure, Shifting Environment - Anonymous employee Semrush Employee Review

3.0
Sep 18, 2016
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

SEMrush is a fantastic career building opportunity if you have stability in other areas of your life. It's ideal for the recent grad who still lives at home and doesn't require comprehensive health insurance or for someone who can depend on the stability of their spouse's health insurance and salary. You can learn a lot about digital marketing at SEMrush (it's strongly encouraged to know about marketing beyond the scope of your role, attend conferences, etc.) but it's not a place you want to stay long term. SEMrush provides coffee, snacks, and occasional lunches to employees. They also do quarterly kickoff meetings and annual celebrations/holiday parties. If you're willing to play the game, it's easy to take initiative here. There is a limited amount of flexibility in your schedule depending on your department. Hours are 10-6; sales generally comes in earlier because they have more success with those hours. If you work in marketing, you could do 10-6 or 9-5 as long as you get your full day in. The product itself is competitive analysis software, expanding into a digital marketing software suite that now encompasses social media, brand monitoring, and more. The office complex itself is well maintained. The marketing department is open office space (despite the wishes of much of the department), but it's great for collaboration. I really felt like I knew my team members well and enjoyed working with them here. Generally, the people are amazing. SEMrush occasionally makes bad hiring decisions, but for the most part, people have great attitudes and they don't slack. Employees uplift each other and celebrate teammates' successes. It's possible to leave SEMrush and still have a positive working relationship with many there. i feel more like an 'alum' than an employee who left. My favorite thing about working for SEMrush: they consider your personal brand an asset and an investment. They encourage employees to participate in the company-run twitter chats and attend local events s long as the brand is represented appropriately. I grew my confidence and career thanks to this approach. The employees appreciate anyone who can look at the world a little differently. That type of collaborative innovation is excellent. While SEMrush doesn't make diversity a priority, inclusive language and behavior are accepted and employees will rally behind anyone who feels slighted based upon race, gender, etc. SEMrush also celebrates International Women's Day, sends employees to the Women in Tech Summit, etc. There used to only be a few women in the office but now there are many. I felt like my work life and hobbies were integrated in a positive way, and this prompted me to do more networking for the company than I would have done otherwise. There's a requisite ping pong table and employees have their own team of Pokemon trainers (Team Valor). You get a day off for your birthday. You can use it any time during that week. You get two weeks of PTO, but that includes sick days. This makes requesting off less complicated, but don't get too sick or you will have no vacation time. They use new HR management software which makes it easy to see how much time off you have accrued. Just about everyone - including the CEO in Russia - has an open door policy. You can advise or learn from anyone at any time. Unlike an agency, you do not have to track every thing you do at every minute. However, management ranges in how they treat people. I was asked 'what do you do all day?' while another employee is permitted to continually 'find his focus.' Employee education resources. If you ever need to know anything about the product, there are always friendly people to help you. This extends beyond the internal communications: SEMrush gives great customer service. Lots of networking opportunities and you're encouraged to use them. It's dependent on the department, but I felt that I was paid fairly for the work I did. You're always welcome to ask for stuff, especially if it's an educational resource. Reimbursement procedure for business expenses is done on an app and there's a fast turnaround.

Cons

SEMrush is technically headquartered near Philadelphia, but it's clear that everything is really run from Russia, where the company originated. SEMrush can't decide whether it wants to embrace flat management or traditional structure. Some departments went through a holacracy phase. We were 'strongly encouraged' to adapt this setup, but when it failed, we were told that we 'embraced it too rapidly.' They also can't decide on reporting structure, either. One week, your report has 'too many metrics about what you did and not enough examples of your ideas,' and the next week it's the opposite. Why would anyone want to take on the burden and responsibility of reporting when it's the easiest way to get criticized? US employees are directly reminded that their jobs could be done in Russia for 1/4 the price. These differences create many tensions between the offices, and every process is full of red tape and stress as a result. Often times, a US employee will come up with an idea, process, program, or piece of content, only to find that it is later presented to them again later, repackaged as some new original idea from the other office. SEMrush is a large company that still wants to act like a startup. This becomes problematic when they define some HR policies on the go. While I was there, they came up with maternity, paternity, and bereavement policies as the needs arose. While they did come up with some fair policies, it puts anyone looking to have children, for example, in a tough position: with no maternity and paternity policies clearly spelled out, should you reveal your intentions by asking HR? The health insurance is not so great, and it's hard to find doctors in-network if you live in NJ (even if you're within an hour). At least on some tiers of the plan, urgent care is not at all covered, so you have to choose between dealing with it and waiting for your doctor's office to be open or going straight to the ER with a high copay. No work at home days. I'm not saying there's an employee suggestion box filled with a bunch of slips saying 'work at home days, please,' but that might be true. While there is a yearly salary review, you need to fight to get a raise or a title change. Generally they expect you to be performing a role's duties 3-6 months before they will give you a new title. "Cart before horse" best describes how they do things. While it lets you take initiative and fosters innovation, it's also scary when you're on the receiving end of those decisions. POs (product owners) are in charge of various processes and properties. This means that a developer makes high-level editorial decisions about digital publications in 4+ languages. No work at home. Not everyone gets a laptop, though there are some company ones you can sign out. It's interesting when they do not provide a laptop but expect you to work remotely on off-hours or cover events offsite. Lots of meetings that should be emails. Some individuals from the other office will treat you like the outsourced freelance worker rather than an international employee. Cynicism and low morale. It's palpable and overt. You are tossing people aside as you run for a lifeboat or you're playing your last musical piece as the Titanic sinks. There's really no in between. Many, many cultural misunderstandings and faux pas. It might be fun to debate whiskey vs. vodka, but joking with Americans about mass shootings and race-based violence isn't cool. Surprise reporting. Red flags: -Recent layoffs and (voluntary) turnover. -One manager switched roles to a less intense position. -More people are actively looking for jobs/interviewing than not. Expect a very high turnover come the new year. It's very obvious that most of the managers are not satisfied with how things are running. -Some employees were recently asked to sign and backdate an NDA and noncompete. The backdate was to date of hire. They rescinded that part of the request. -Duplication of job duties in Russian office causes employees to question whether the US office will remain open. -Rapid changes in US HR department. Advice to Prospective Employees: -Consider whether you'd be willing to sign an expansive noncompete. -Present yourself as adaptable in every sense of the word. -Sign up for the software (you can get a free limited account online) and read up on it. -In my interview, I was quizzed by the president on various digital marketing terms. Anything I wasn't 100% confident on was used against me in salary negotiation, even if it did not directly relate to my job. Expect an initial offer so low it's insulting.

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Semrush Response
8y
Hi! Wow. Firstly, thank you for taking this much time to thoroughly walk us through your experience and suggestions to improve our work place and boost our employee morale. Secondly, having detail such as this is very helpful in painting a clearer picture from your perspective so we are able to take the next steps in improving our processes. It makes us happy to see all the wonderful experiences you had with SEMrush and we agree with you on almost all of those things (i.e. the people, the perks, the positive relationships you developed as an employee with us, the personal branding and growth opportunity, our open door policy with upper management, and the employee education resources to name a few). However, we see that you had negative experiences with our company as well. We would love to address some of those major negatives: 1.) Company Structure - we hear you on this point. We have gone through many changes throughout the years. We are learning every year what works and what doesn't. As you may know, we are big believers in trial and error. We are open to testing new ideas and process and sometimes it does not work out according to plan. We've been able to hire many people over the year and what might have worked at a certain point in our growth, doesn't necessarily mean that it works now. This includes the structure of the business. We are working on those things for sure and we are becoming a stronger unit as the days go by. Along with this comes many benefits (i.e. better health care options, work from home availability, etc.) but it also comes with growing pains such as reporting. We definitely do not want to find ways to make it easier to "criticize" but we do want to find ways on how we can improve. With this, sometimes comes criticism. 2.) HR Policies - As mentioned early we are growing at a rapid pace and with that comes the necessary measures of changing what use to be or creating what never was. At the end of the day, we want to make sure all our policies are fair and reasonable. We believe that what you do for one, you do for all. In many circumstances we carryout this method and for the circumstance that we cannot, we always try to find a way to be the most accommodating to each one of our awesome employees! 3.) Growth/Titles/Salaries - Over the past year we've had multiple people overcome leaps and bounds in bettering themselves with internal moves to different departments to experience growth and receiving opportunities in management positions. We see the importance of titles and more importantly their duties within their respective areas. This is why we have made this change to make everyone has appropriate titles and is given the proper recognition when warranted along with proper performance evaluation. 4.) Communications Between Offices - This is something we see and acknowledge. Unfortunately this cannot be changed overnight and it cannot be changed by one person. We know it's not a cake walk and at times it may become frustrating - we understand this. This is something we work on everyday at SEMrush. The biggest take away regarding this point specifically is communication and persistence. We are working on finding ways to better help our offices build bridges to synchronize our workflow even more. This is also a trial and error process which takes time but we value this point you mentioned and agree with you. With all that said, this has been very insightful and we greatly appreciate your feedback. If you feel you could help us even more to improve our work environment, please feel free to reach out to us directly. Thank you again!

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