Sales at Semrush is fundamentally broken. Unless you land in SMB with a lucky portfolio of agencies, you’re set up to struggle. And when leadership brags about “overall growth,” what they don’t tell you is that it’s isolated to a few regions and segments, while the majority of the team is left to drown.
But the biggest red flag isn’t just the sales structure, it’s how the company handles criticism. Their responses here to negative reviews are textbook gaslighting: dismissive, defensive, and utterly devoid of accountability.
And that’s the most telling part. The way Semrush publicly deflects and refuses feedback is exactly how they operate internally. What you see on here is a perfect reflection of how they treat their own people.