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Sinclair Broadcast Group

Engaged Employer

Clueless about a digital strategy, ego-driven corporate mentality that is based on top-down authoritativeness. - Ad Operations Specialist Sinclair Broadcast Group Employee Review

2.0
May 28, 2016
Recommend
CEO approval
Business Outlook

Pros

They were smart enough to at least recognize that their national strategy for web content was horrible, and began to trust the digital department of one of its subsidiaries to make the bigger decisions about platform, product and marketing approach. They have a lot of "reach" by owning 100+ TV channels, yet they do not effectively take advantage of the economies of scale that affords them. They think that Baltimore is a place people would want to live! Excuse me, they think that an office park outside of Baltimore is where people would want to work.

Cons

A clueless, politically-driven, "our way our the highway" upper management from the East Coast who clearly doesn't know what a website past 1999 should look like. Low pay for the industry. Conflicting priorities and business decisions (they will empower two different departments to do the same thing, then ask them to play nice when that causes friction)

Explore other reviews about Sinclair Broadcast Group

5.0
Oct 21, 2025
Recommend
CEO approval
Business Outlook

Pros

Flexibility with my schedule to be able to take and pick up my kids from school. Great team to work with at my location. Ability to train and do jobs outside of my regular task to get hands on experience in other areas.

Cons

Department was restructured and my position was relocated.

1.0
Jun 16, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Job can be fun depending on if you're a natural performer. You gather valuable experience interviewing others.

Cons

Terrible pay and culture. They will likely not pay you commission for anything you sell so do not take that on. Focus on your primary job.

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