They are very good at lying - Entry Level Sales Smart Roof (VA) Employee Review

2.0
Mar 16, 2026
Recommend
CEO approval
Business Outlook

Pros

Clean and modern office space. Plenty of supplies and knowledge to help you. Training pay is better than nothing.

Cons

Entire sales team feels like a bunch of college frat boys who never grew up. The hours someone new to sales would need to work before making a livable wage is brutal. Not a good route for beginners at all. This job will crush your soul if you are unfamiliar with d2d sales, I can never see people the same way again. They lie to you (then make us lie to the homeowner) and say that getting a new roof due to storm damage does not increase the homeowner’s insurance rate, but in the long term, that is exactly how the company makes money. Off of insurance, albeit not “fraud” legally. The business model is essentially navigating the fine line between helping the homeowner and insurance fraud. They lie to you in cold blood about many things, and they are a sales machine. You are expendable and you will constantly feel expendable in this position, and will be constantly fighting to stay above water. The job is seasonal, but they will expect you to grind year-round either way. The company contracts cheap roof installers, and it shows, and I feel bad for the homeowners.

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Smart Roof (VA) Response
3mo
Thank you for your feedback. We're sorry your experience didn't meet your expectations, though we appreciate you pointing out positives like our office environment and training. We take integrity and transparency seriously and do not support any form of misrepresentation. Our team is trained to communicate honestly and ethically, and any concerns like this are reviewed and addressed by leadership. We also expect professionalism at all levels of the organization and are continuously working to reinforce those standards across our teams. Feedback like yours helps us improve, and we wish you the very best in your future endeavors.

Explore other reviews about Smart Roof (VA)

5.0
Dec 9, 2024
Recommend
CEO approval
Business Outlook

Pros

Good opportunities, benefits and culture

Cons

Growth was difficult at the Miami branch

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Smart Roof (VA) Response
1y
Thank you for sharing!
1.0
May 22, 2026
Recommend
CEO approval
Business Outlook

Pros

Many of the salespeople are nice.

Cons

I worked as a Sales Rep for SmartRoof in Reston, VA until my resignation in March 2026. The front-end commission advance system initially appears attractive, but it creates significant problems upon departure. After leaving, the company initially demanded I repay over $2,000 in “unearned” front-end commissions on jobs I had signed contracts on and that were fully installed — despite having texts and emails from two Executive level sales employees confirming I would be paid in full for my jobs. They only retracted the demand after pushback. It appears the COO and finance team operate with a significantly less ethical interpretation of the policy than sales leadership. Don't believe them when they tell you that if the roofing contract is signed prior to you leaving, you'll be paid. While their policy is legal, it is highly unethical. SmartRoof will likely respond to this review with standard boilerplate language about “fair policies” and “isolated misunderstandings.” This is not an isolated case. I've spoken to 4 other people that quit in March 2026 that have had the same problem. One of which was routinely recognized as the hardest working salesperson in the entire company. Another was a team lead. SR decided not to pay them too. If they're willing to do this to former employees, I can't imagine what unethical things they'd do to homeowners or insurers. Separately, the CEO seems to have some unethical decision making in his past too. Feel free to ask him about what happened in the Summer / Fall of 2024

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