Pros
SmartAsset operates in a massive Total Addressable Market, bigger than Zillow's TAM! The wealth management space is huge. The company also has very little direct competition and is on a growth path. The business is 13 years old so it's very stable and the financial model works really well. The company has a super reputation with it's advisor customers. The founder/CEO is very even-keeled, super smart, very strategic and very capable. All the right ingredients for employees to have a super sucessful career at SmartAsset.
Cons
I can't think of any and I have over 30 years of experience.