Pros
A really great group of people who work for SonicWall. The technical skill and intelligence of so many are impressive. Just about everyone is willing to help and deal with some of the difficulties that come from a significant level of change. The change is needed as the company looks to reestablish itself after the Dell divestiture. There has been a massive amount of new development to make the products competitive in the marketplace. SonicWall also has some unique technologies and patents that can help it compete with anyone in the cybersecurity space. SonicWall has a large and loyal customer base, and it now has a new story to engage that customer base with, which is being well received. Compensation is at a fair market rates for field sales executives.
Cons
There is a lot of ambiguity surrounding the company’s direction with significant leadership turnover over the past two years. There is a lot of inspection of KPIs and activity metrics, with some that feel like checkbox exercises. With the pace of change, it felt like the company culture was taking a significant hit, but now it looks like management is aware and active on that front, so we will see how that plays out. There is a difficulty fighting SonicWall's perception as an SMB player. On many competitive bids, this perception puts you behind the starting blocks. Things even out quickly once you are able to validate the technology, but it can be a challenge to progress to that step in the sales process with enterprise customers.
