Great for a Specific Type of Person - Sales Engineer Sweetwater Employee Review

3.0
Dec 3, 2021
Recommend
CEO approval
Business Outlook

Pros

I'm not going to act like there wasn't a lot to enjoy about working at Sweetwater. They hire a lot of great people, the campus is spacious, clean, and has plenty of amenities (including a coffee shop), and you can't hate the money if you're good at what you do. The atmosphere is very welcoming and there are in-house events to attend rather frequently, even during your lunch time. Your relationship with vendors can be very cool. Sales engineers receive free gear and exclusive early access to industry news and new product. I knew many people who earned special trips to vendor facilities and other cool places.

Cons

The good said, this company struggles with poor management issues in general. A lot of their Sales Managers are ex-Guitar Center managers, which is hilarious because of how often Sweetwater employees and the "Sweetwater University" Instructors trash Guitar Center constantly during sales training (Sweetwater literally bought the billboard right above Guitar Center in town just to be petty). That said, most of them aren't too bad - though I don't know anything about management in the other departments as I only worked in sales. Upper management, however, was a pain across the board. Pretty much everyone I ever talked to that was above the first line of managers was incredibly out of touch (Save for a couple) and had little to no idea what it was actually like working as an employee under them. In sales training they pound it into your head that you run your business "your way" and so long as you aren't breaking any rules or being super shady, they largely leave you alone. This is not the case. Regardless of the money you make, if you're not making 80-120 phone calls a day (you know, that outdated technology that fewer and fewer people use every day, and largely just get annoyed by) then they'll make your employment there a frustrating existence and beat you down until you either change or quit (I ended up leaving because I couldn't handle the b**ching anymore, though that isn't what I told them at the time). They also have (or at least had) a bad habit of firing people and lying to their remaining employees about why they were fired. The benefits are okay at best and incredibly expensive, and HR was a complete joke (although I've heard it's gotten better as they've started removing people from executive positions they never should have had, but had gained through friendships with Chuck). They're incredibly inconsistent with how they promote and move employees, and will lie to you about putting you in a different department on a timeline (this happened to at least 3 of my friends while I was there). There's no flexibility in your schedule outside of your vacation time, which you will have to use when your sick in lieu of sick or personal time. This is one of the funnier parts to me, because they insist on hiring real musicians - but refuse to give you time to continue being a musician outside of work. All in all, if you just want to "drink the Kool-aid" and get a bunch of free gear and make some killer money, then this is an amazing job for you. If you have other aspirations outside of work in any capacity, this will not be a good place for you for the long term.

Explore other reviews about Sweetwater

5.0
Jun 19, 2026
Recommend
CEO approval
Business Outlook

Pros

-Structure for private lessons -Create your own hours -Pool for new students -Food discount -Benefits

Cons

-I personally did not have problems

4.0
Jun 5, 2026
Recommend
CEO approval
Business Outlook

Pros

If sales and music are your drives, Sweetwater is as good as it gets. Management in my experience has been very supportive and development-oriented, creating a positive culture around the company. They have a fantastic training program (albeit intense) that trains on both products and sales methods, so even if you're lacking experience in a given category there's plenty of coaching and training to get you ready for the role. Over time, the position can also be quite lucrative which compliments Fort Wayne's low cost of living well. They also offer relocation assistance since all positions are on-site, and a great benefits package. I've been fortunate to become great friends with many of my coworkers and honestly some days don't even feel like work. Ultimately, with this job you get what you put in, and making a solid living to geek out over music gear all day is a pretty sweet gig.

Cons

The job is very demanding - it's a fully commission sales job that revolves around constant customer outreach via call, text, and email. This means starting out is tough financially, and days are usually long. Try to have a savings cushion before you start, especially if you're moving from another city/state. You also work nights, holidays, and rotate through weekend shifts which won't be new for those who have worked retail before, but it's still a tough adjustment. Starting out I struggled from a social aspect as well. Fort Wayne is a cool city, but it's no LA, NY, or Chicago. Long hours at work make going out and making friends or getting involved in community groups/organizations difficult.

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