A place to learn and leave, not stay and grow. - Graphic Designer Sweetwater Employee Review

1.0
Jan 20, 2022
Recommend
CEO approval
Business Outlook

Pros

Having a large company name on my resume.

Cons

For a company as large as Sweetwater, I was incredibly disappointed with my experience working there in the Marketing department. As I was told many times, "Sweetwater is the largest small business you'll ever work for," and that was apparent in the lack of established systems and structure. The biggest issue I found was lack of transparent and open communication — there was no onboarding training, no paths for growth and advancement, the "employee portal" is filled with holes and information is difficult to find, and our team (the only woman-led team in Marketing and a team comprised of primarily women) received little to no support from leadership while at the same time being hyper-scrutinized and micromanaged. Due to the lack of reporting hierarchy and established systems, there were times when people didn't know who their boss was or even what their job description entailed, and that lead to a lot of frustration and confusion. As a Graphic Designer, it was incredibly disheartening to time and time again be told to "do what we've always done," rather than being given the support and mentorship we needed to move Sweetwater into the future. Our team was severely understaffed in regards to creative positions as well as project managers, and we were consistently caught in the middle of middle-management ego trips that left us fearful of losing our jobs. When our team director brought these issues to leadership in order to get any guidance or support, our concerns were ignored. The turnover rate of Marketing employees, especially women, is astronomical. One year into my time at Sweetwater, I was told that Sweetwater is a place for people, especially women, to come, learn all they can, and then take their talents elsewhere. I repeatedly asked what I could do to improve myself as an employee so that I could be considered for advancement opportunities, and even though I was told that I was doing everything right and I was going above and beyond, I was passed over promotions while several male colleagues received promotions and salary increases. When a new senior member was added to our team, most of my projects were reassigned to male teammates with no explanation and I had to take the initiative to ask why, and I never received an answer. I believe members of our team are severely underpaid and we were discouraged from talking about our salaries openly. During the height of the pandemic, several members of our team left because of Sweetwater's unwillingness to allow them to work remotely (because as we were told "Sweetwater is not a 'work from home' company"). Diversity is also a huge issue — in 2021, over 90% of the leadership positions were held by men, the Youtube content on our channel was 98% men, 97% of the inSync blog content was written by white men, and these are just stats I was easily able to look up myself, I'm sure there is more information out there. In my opinion, Sweetwater's Marketing department is staffed with people who have been with the company for too long and don't have the experience, knowledge, or passion to move a $2BN company forward, and they are resistant to new ideas and new people. The overall lack of communication, lack of clear career growth paths, preferential treatment of male peers, the daily stress of being pulled in multiple directions from clients with unrealistic timelines, the unwillingness to create remote work opportunities, HR's unwillingness/inability to take action on employee concerns, and having no faith in progress or additional support is what led me to pursue career opportunities elsewhere.

avatar
Sweetwater Response
4y
Thanks for offering your perspective. It would require a much too lengthy response to address all of your thoughts but I'll address a couple of them. First, in 2021, 340 Sweetwater employees received promotions. We know from our internal HR tracking that the percentage of these promotions that went to women was the same as their percentage in the overall Sweetwater population - meaning that women are getting promoted at Sweetwater at the same rate as others - including into supervisory and management positions. We believe strongly in creating opportunities for all and it's been exciting to see many diverse individuals step up into higher roles within the past year. Second, you are correct that a large amount of content generated by Sweetwater features men. However, perhaps you were not aware that this isn't unique to Sweetwater because the music technology space (much like other technology and engineering related fields) has historically been populated by a large percentage of men with fewer women going into these fields. In fact, according to Women's Audio Mission women make up less than 5% of individuals in music production/technology as a whole and there has been a 70% decline in women enrolling in STEM fields since 2000. This lack of representation is a complex issue that reaches all the way down to early education levels. However, Sweetwater is not content with the status quo and has been investing in supporting systemic long term improvements for some time. We are significant financial supporters and partners with organizations like Women's Audio Mission, Beats by Girlz and NAMM (our music retail industry association that features initiatives like the Smart Women in Music Fund). Each of these partnerships allows us to move toward creating more female representation and opportunities in our industry. Beyond these partnerships, Sweetwater has been focused on increasing diversity in other ways such as establishing recruiting partnerships with HBCUs, partnering with the National Black Musician's Coalition to support and mentor young diverse musicians, increasing internal training opportunities through programs such as the United Front Initiative, and hiring more diverse individuals on all fronts. We are seeing improvements in many areas. For example, in 2021 we hired 2.5 times more women than we hired just 2 years prior in 2019 and nearly 3 times as many people of color. There is of course more work to be done - and we are not shrinking from it. But I am proud of the work our HR team members and hiring managers are doing in this area. Thanks again for sharing your thoughts. Every piece of input is helpful to us. If you'd ever like to discuss more, I'd be happy to do so. - Jeff Ostermann, Chief People Officer

Explore other reviews about Sweetwater

5.0
Jun 19, 2026
Recommend
CEO approval
Business Outlook

Pros

-Structure for private lessons -Create your own hours -Pool for new students -Food discount -Benefits

Cons

-I personally did not have problems

4.0
Jun 5, 2026
Recommend
CEO approval
Business Outlook

Pros

If sales and music are your drives, Sweetwater is as good as it gets. Management in my experience has been very supportive and development-oriented, creating a positive culture around the company. They have a fantastic training program (albeit intense) that trains on both products and sales methods, so even if you're lacking experience in a given category there's plenty of coaching and training to get you ready for the role. Over time, the position can also be quite lucrative which compliments Fort Wayne's low cost of living well. They also offer relocation assistance since all positions are on-site, and a great benefits package. I've been fortunate to become great friends with many of my coworkers and honestly some days don't even feel like work. Ultimately, with this job you get what you put in, and making a solid living to geek out over music gear all day is a pretty sweet gig.

Cons

The job is very demanding - it's a fully commission sales job that revolves around constant customer outreach via call, text, and email. This means starting out is tough financially, and days are usually long. Try to have a savings cushion before you start, especially if you're moving from another city/state. You also work nights, holidays, and rotate through weekend shifts which won't be new for those who have worked retail before, but it's still a tough adjustment. Starting out I struggled from a social aspect as well. Fort Wayne is a cool city, but it's no LA, NY, or Chicago. Long hours at work make going out and making friends or getting involved in community groups/organizations difficult.

See reviews by: Helpful|Rating|Date|All