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The Boston Beer Company

Engaged Employer

Brewery Rep Role a mixed bag - Brewery Representative The Boston Beer Company Employee Review

3.0
May 20, 2017
Recommend
CEO approval
Business Outlook

Pros

Couldn't ask for a better foot into the industry. All kinds of corporate training from Day 1. Selling Skills, Negotiations, Beer Education training every two months or so in Boston. Sets you up well for a career with them or for your next job with a wholesaler or another craft brewer (if you wait out the one-year non-compete). Pay is pretty solid. If you're smart with your money, you can pay your bills, live comfortably, and put some money away in your early 20's. PTO is good. 17 days to start, 22 after two years. And they encourage you to use it. Opportunities for upward mobility (if you are willing to relocate).

Cons

Work-life balance is horrible. Expectations are that you constantly do multiple tastings and promotions per week. These are outdated and ineffective ways of trying to sell beer. You don't see many other companies doing these things. It's a lot of 10 and 12 hour days, and a lot of working on Saturdays as well. The core drinker base is getting older and isn't being replaced with new, younger drinkers. Unsustainable. People are leaving left and right. I feel like I get a farewell email or two every Friday. That being said, a lot of the same people have been around for a really long time, which is a good thing and a bad thing. Company loyalty is great, but fresh ideas and new lines of thinking are great too. The industry in general is an absolute snake pit. There isn't a product on the market to the American consumer with a more fickle, unpredictable, and oftentimes nonsensical buying behavior than craft beer. The pieces of the pie are getting smaller and smaller with every new brewery that opens up. The US beer market can't support 5,000 breweries. Go figure. Overall, this company is on the way down. Craft beer and cider are experiencing drinker favoritism of local and regional brands, not national brands. Sam Adams will always do fine in New England, but it wouldn't be surprising to see the company pull out of some markets where there isn't a strong foothold and too much local competition (California, Oregon, Washington) in the next five years. Thank goodness for the diversification of the portfolio, because without Twisted Tea, this company would be dead.

Explore other reviews about The Boston Beer Company

5.0
Jun 9, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Pay and good benefits package

Cons

Communication issues but are improving

4.0
Jul 7, 2026
Recommend
CEO approval
Business Outlook

Pros

company culture and pay were excellent

Cons

local managment can be challenging with moving goal posts

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