- Burnout is very common. Prospecting for leads is time-consuming, and although the first hour of the day is supposed to be reserved for it, that time is usually taken up by mandatory team meetings. As a result, you’ll often need to prospect outside of business hours without overtime pay.
- Lead sources are unevenly distributed. Managers tend to reserve the higher-quality sources for more experienced reps, which makes sense from a business perspective but creates a steep uphill battle for new hires.
- Training could be stronger. The first week focuses on calling lawyers, yet most of the office primarily calls blue-collar businesses, which makes the initial training feel misaligned with the reality of the role.
- The solutions you’re selling are fairly complex (SEO, digital marketing, website design, and business management tools), but the training provided doesn’t fully prepare you to become the expert you need to be to succeed.
- Overall, this role might suit someone who is already passionate about digital marketing, understands small and medium-sized businesses, and has prior cold calling experience. Otherwise, the steep learning curve and workload may be difficult to sustain long-term.
