Pros
If you're in this industry, you must love seniors and understand what they're going through--and try to provide a solution that will genuinely help the entire family. Residents and (most) families are the best part of the job.
Cons
If you're working for Trinity as a salesperson you will have wayyyy too much management sitting on top of you. Everyone up the food chain is involved and demands your time--when, in fact, you need a lot of time to be left alone to focus on your actual job and not busy on Zoom calls and reports to the sales "experts" higher up the ladder. The people may be nice, but, in a big organization like that, everyone on the food chain needs to justify their existence and it mostly translates to sitting on top of the salespeople at the community level. Pay your salespeople better and get rid of most of the support "experts" who bring little to the table. You could save a lot of money and reduce the revolving door of salespeople who come in and don't last. Wake up Trinity and other big organizations. You need to cut the fat and the fat is the bulk of your organization. Get rid of Divisional, Regional, VPs...etc. and use that money for more pay for caregivers and housekeepers and bumping up the key staff at the community-level which will create a more desirable community for seniors and families. Seriously. Non-profit? I must laugh at that one. I tried--but it was nuts.