All Talk, No Walk - General Manager Ulta Beauty Employee Review

1.0
Dec 12, 2018
Recommend
CEO approval
Business Outlook

Pros

Because DM presence is basically non-existent you have the ability to build a team culture that is much better than the overall culture of the company Gratis Making connections with guests (in the rare times you can actually spend making it personal with them)

Cons

Constant changes to schedule with the expectation that everyone be flexible Processes change constantly-the company is more reactive than proactive No focus on development All anyone cares about is how much money you are making, DMs don't make it personal and treat you like a human, they just come in to your store, check off boxes, tell you what you are doing wrong then leave The absolute lowest payroll model I have ever had to work with in any company-sometimes you can't even deter theft through service because the guest to employee ratio is so high DMs don't elevate themselves, they are cliquey and make it very obvious who their favorites are No trust with upper management which leaves you unable to share thoughts or views that are not aligned with direction given Total disconnect between corporate and stores Unless you hit a certain volume, you do not have a Co-Manager, leaving many things on the GMs plate that they are not able to delegate since they do not allow any lower management take on responsibilities that they are completely capable of doing

Explore other reviews about Ulta Beauty

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

everything about the job was great. the people and work and i was fine with the hours 5am-11am sometimes

Cons

i hardly got days to work

1.0
Jul 5, 2026
Recommend
CEO approval
Business Outlook

Pros

Great discount Gratis is good but having worked for Sephora as well, theirs is way better. Fun customers most of the time

Cons

Glorified babysitter when your team is incompetent Store can quickly become a wreck when one manager isn’t pulling their weight Too many hats in this role and way too overbearing. I thought I’d need to see a neurologist for migraines but it turns out I was just way too stressed in my role. ai. And a big push for more and more ai in the future.

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