Thought I was choosing a career with chance for growth. - General Manager Ulta Beauty Employee Review

3.0
Jul 18, 2014
Recommend
CEO approval
Business Outlook

Pros

Great discount! Benefits are fine. Great conference for GMs every year.

Cons

Expectations at store level are specific from upper management. Upper management does not uphold their own expectations. Using possible promotions and advancement to encourage GMs to take on stretch assignments without extra pay. These stretch assignments usually are done on own time. Store payroll cannot support such assignments and corporate knows this. Corporate has reputation for not following thru and helping GMs get to next. Actually going externally to fill positions without internal associates being aware of possible positions or ignoring request for interview or following up on interviews held. Sometimes 3 interviews are done and then when the company decides to go in a different direction the respect for loyalty is not given back to associate. However an interviewing guide for store level contradicts what actually happens. That's just one example of do as I say not as I do.

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5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

No pressure for sales, and less product pushing

Cons

Lots of time on your feet

1.0
Jul 5, 2026
Recommend
CEO approval
Business Outlook

Pros

Great discount Gratis is good but having worked for Sephora as well, theirs is way better. Fun customers most of the time

Cons

Glorified babysitter when your team is incompetent Store can quickly become a wreck when one manager isn’t pulling their weight Too many hats in this role and way too overbearing. I thought I’d need to see a neurologist for migraines but it turns out I was just way too stressed in my role. ai. And a big push for more and more ai in the future.

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