Startup ethos, big company experience, building an ethical brand - Brand Manager Vital Farms Employee Review

5.0
Jul 10, 2018
Recommend
CEO approval
Business Outlook

Pros

Vital farms has a scrappy startup mentality with a mission to make ethical food available at scale, across the country and big company experience to make it happen. Truly an organization where you can forge your own path. You will not be given a detailed plan on how to do your job, rather you will be empowered to bring your unique skill set into the mix of talented people, speak up for what you believe, learn on the fly and make things happen as the brand and company grow. We have an extremely capable leadership team that has helped our brand grow up and keeps us rooted in the mission that the company was founded on, conscious capitalism. This is a place where confident, passionate professionals who want to be part of building an ethical brand thrive.

Cons

As with any growing company the changes are fast and frequent and can sometimes lead to gaps in processes or structure. For someone who may not be accustomed to such an environment I can see this being a con, I tend to see it as an opportunity.

Explore other reviews about Vital Farms

5.0
May 12, 2026
Recommend
CEO approval
Business Outlook

Pros

Consistent schedule and work life balance

Cons

None at the moment that I can think of

1.0
May 29, 2026
Recommend
CEO approval
Business Outlook

Pros

On the positive side, you’ll meet a lot of great people throughout the company. The flexible time off is appreciated and helps with work-life balance. The quarterly perks and discounts on company products are also a nice benefit for employees.

Cons

There are several concerns when it comes to leadership and company culture. There seems to be a major disconnect between employees, managers, and higher-level leadership, including some C-level executives. HR often appears to favor underperforming employees instead of holding them accountable, which can be frustrating for strong performers. There is also a noticeable lack of direction, consistency, and accountability among managers across multiple departments. While the company talks a lot about its values, those values do not always seem to apply equally at the Director, VP, and Chief levels. Leadership needs to address these issues and remove ineffective leaders before more hardworking and high-performing employees decide to leave for better opportunities elsewhere. Favoritism also appears to be a significant issue within the company culture. In some cases, underperforming employees or leaders are protected instead of being held accountable, which negatively impacts morale and trust across teams. There also seems to be a pattern of bringing in ineffective leaders from other companies whose management styles do not align with the company’s stated values, further contributing to cultural decline. If leadership wants to retain strong employees and improve the workplace environment, there needs to be a more honest evaluation of performance, accountability, and leadership effectiveness at every level of the organization.

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