Pros
The Walt Disney Company CEO Bob Iger has said that the company is going to pursue three strategies for long-term growth: continue development of creative entertainment content, products and services: distribution of that entertainment content, products and services around the world; and use of the latest in technology in the creation and distribution of that entertainment content, product and services. At the Walt Disney Internet Group, we've been at the epicenter of work that is going on to deliver on that strategy from a digital entertainment perspective for Disney-branded entertainment. We make and/or deliver made-for-the-medium entertainment content and information (as well as that repurposed from other Disney creative powerhouses such as the Studios and Disney Channel) on a global basis and across multiple platforms including Internet and mobile web. And now with the recent merger with Disney Interactive Studios games unit to create a new entity called Disney Interactive Media Group, we're really looking like we're going to shift gears and take advantage of accelerated convergence of technologies to drive growth. In addition, the Walt Disney Internet Group offers the opportunity to work on emerging technologies that deliver interactive content across all platforms, including Internet and the mobile web.
Cons
While there are competitive strengths and advantages of working at the Walt Disney Internet Group as compared with other interactive entertainment companies including the presence of great brand and a strong commitment to our work, the challenges are similar to those in other companies in our industry. The Walt Disney Internet Group, soon to be the Disney Interactive Media Group, is and must remain a leader in the digital entertainment space for kids and families as it has done in all forms of entertainment since its founding, but our challenge is to ensure we continue to balance the need to understand and satisfy our guests in the digital arena in a credible way while at the same time protect the brand. We've established a high level of trust with kids and parents over decades, and we need to zealously protect that.