White Cap is a great start point to know more about marketing - Junior Graphic Designer White Cap Employee Review

Great team. Good work life balance

Can be overworked at times

You can sell to almost every construction trade

You are sold a total false bill of sale when it comes to being an account manager here. The DSM's will tell you that you about their top reps and what they make and that you can make more money that you ever imagined here. In reality all of the successful to middle tier reps all have been at White Cap for years and came out on the road with an existing book of business. Account managers who came in through the ASP program rarely succeed and there is probably a 60-70% turnover rate for these new AM's. The guaranteed pay period is totally unrealistic for a sales rep to get on their feet to make enough money to live let alone build a true book of business. The accounts that they give you are total bs. Internally there is an insane amount of competition as there is about 60 account managers in the NY Metro/NJ/CT region which is insane. The area is also flooded with outside competition that offers most of what we stock at a significantly lower markup making it almost impossible for you to compete with unless you get an account to tell you where you have to be to get the sale. The training is totally garbage as there are so many workflows and contacts that are never disclosed to you within the company and this does not even factor in the amount of time you will have to spend asking for contacts at certain manufacturers that we sell (no idea why there is no database for this). Your inside sales team doesnt care about being responsive or actually creating the order correctly so you spend a ton of time just doing your own orders vs prospecting and getting new business. Stock in branches is always inaccurate and the items that you need to look for always has the most obscure names. It truly is luck of the draw but if any sales person leaves dont expect that the DSM's will assign you any of those accounts without an AM. Older salesmen get priority even though they have more than enough accounts and arent truly spending the time with those accounts that they should be.