Pros
The company has some of THE smartest minds I have ever seen in my ten years in the Silicon valley. The marketing and sales infrastructure for the advertising and inbound marketing is light years ahead of the industry. The teams use the most sophisticated approaches to analytics, operations, scoring, and attribution. I have learnt more in my time here than my entire career and I have worked at some top brands in the valley that do a lot of talking but Wrike has been walking the talk for years now. The enterprise business has been a huge success as well and is growing very quickly. The team is quickly iterating and experimenting to optimize. The company is truly an innovator. Was the first mover in several areas. Was one of the first companies to use an illustration-based design. Launched products for marketing teams and PS before anyone else in the industry. The list goes on. The leadership team is very smart , pragmatic, driven and motivated. There is no room for politics. The company mission is a huge appeal. Who doesn't want to work for a brand that has applicability to a mass segment (of any working professional), is defining the future of how work will be done, and can make people's work lives more meaningful? A product you yourself can use every day. The team (marketing especially) stepped up and changed gears quickly to respond to COVID and has adopted a truly agile workflow to stay competitive. We are cutting edge in many ways. The product is leaps ahead of competition. Love working here.
Cons
The company has seen tremendous success with a certain set of strategies and motions and is now in the process of disrupting itself to grow into the next phase of growth. Disruption means change and change is never a comforting thing. This has led to some pockets of frustration with not being able to hold onto the "old ways." The company has also in the recent past started to build a more performance and accountability based culture which motivates high performing individuals and encourages low performers to improve. This has also caused some discomfort with some sections that have not been performing well. A combination of disruption, changes, and a focus on performance may have caused some dissatisfaction that you can see in some Glassdoor reviews. But the leadership team is doing the right thing (versus the popular thing) to create long term, sustainable employee satisfaction - which is creating an incentive system that rewards people that are high performers, and offering a development path for others. While this is expected to cause some short term angst, this is ABSOLUTELY the right thing to do. If you are a candidate evaluating your next career move, please have your conversations with the team and then make your decision. This is a once in a lifetime opportunity to do career defining work, You can actually be part of an incredible growth story and put your name on it.
