Fake Nice - Product Manager Zillow Employee Review

2.0
Apr 13, 2025
Recommend
CEO approval
Business Outlook

Pros

Some wonderful, well-intentioned people throughout the company Fully remote work environment One of the founders, Lloyd Frink, is still there and asks insightful questions which focus on customer value Possible to thrive if you find the right team, supportive manager, and funded initiative Competitive compensation and benefits

Cons

"Fake nice" culture fosters superficial interactions and purely transactional relationships Focus on Zillow Home Loans overshadows the stated mission of helping people "get home" Constant pursuit of AI buzz-driven initiatives creates organizational whiplash Remote work structure makes building meaningful connections nearly impossible Advancement rewards salesmanship, political savvy, and loyalty rather than innovation Top-down decision-making leaves little room for customer-facing teams' input Excessive documentation creates "analysis paralysis" with focus on wording rather than substance Corporate environment actively discourages questioning, creativity, and independent thinking

Explore other reviews about Zillow

5.0
May 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company to work for

Cons

Long hours with low pay

1
3.0
May 8, 2026
Recommend
CEO approval
Business Outlook

Pros

You can make good money here.

Cons

In sales, job can change often. For example: I was making good money and excelling because I am a relationship Sales person. Then they changed it to where you get the sale, and instead of being able to grow that account via that relationship you just broke into, you have to pass it to an account manager and go back to cold/robo calling. You "book" of business you recive to prospect from is a lottery. I received a book of prospects/accounts that most of the were low income, or senior living properties. They don't have a budget and have a line of renter on a waitlist. No way to convince them to spend money on advertising but you still have the same quota.

2
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Zillow Response
3w
Thank you for sharing such a detailed perspective. We understand that frequent changes to roles, account ownership and business priorities can have a real impact on relationship-building and the day-to-day experience in sales. We’re glad to hear compensation was a positive part of your time at Zillow, and we appreciate you being candid about where the model and structure felt frustrating. Feedback like yours helps us better understand how these changes are experienced across teams as the business evolves.
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