Stay away if your not employed here, find something new if you are employed here. - Field Sales Zonar Systems Employee Review

1.0
Oct 9, 2019
Recommend
CEO approval
Business Outlook

Pros

It’s a good job market and current employees should be able to find jobs elsewhere.

Cons

It is amazing to see a true American success story that a movie should be made from turn into a working H hole. All on account of just a few changes in key leadership positions. From outstanding men who founded this company to people who wouldn’t know what the field looks like or how to sell into it if it hit them square in the face. The new sales leadership has never sold anything comparable to what Zonar sales, check there LinkedIn. With zero experience and no interest in learning how to succeed from the veterans who have helped built this company, sales leadership has made drastic errors that have caused the majority of seasoned sales staff to leave recently or plan to leave soon. It’s hard to have a conversation with the new upper sales managers that have never sold a SAAS model, the ignorance is rich and the funniest part is who cares because they won’t be around long enough to see the destruction from there foolish ways and changes made. There not going to hit there number because of their ignorance of the technology and their highly ineffective leadership style. Let’s not be confused though, not all this should be pinned on the sales leadership. Much of this is top down, with the CEO caring more about who reads his blog then how to satisfy a current customer and win a new customer. He is more interested in protecting his personal friends hired in upper management roles that they have no right being in then booking business and keeping current business. The new compensation package is literally half what we have been making since the beginning. There answer to that was sales people have made to much money. There follow up was the way we have paid our sales reps is unsustainable. Really? It was sustainable for the last 18 years and was a big part of making Zonar one of the best telematics companies (which Zonar is far, far from anymore) from scratch. Good luck getting and retaining top sales talent if you think they get paid too much. The successful sales people at Zonar have always been the highest paid staff with the exception of C level. This was the case because the former leadership new that sales butters the bread and is one of the most important group of individuals because they generate the revenue. Now the bean counters who kill deals and cut commissions are considered the most important. Hello sales leadership - does that make sense? Here’s a good idea, go come up with a new “flywheel” jack-ball idea (a sales leadership idea to distract the sales department from how bad they have made it with a sales management model called “flywheel”) and tell us it’s the most important month in the most important quarter of company history, again. Sounded okay the first five times, now it just makes us feel sorry for you.

Explore other reviews about Zonar Systems

5.0
Jun 18, 2025
Recommend
CEO approval
Business Outlook

Pros

Love the Energy Work Remote Reorg is painful, but future is bright

Cons

Work Remote. Its a plus and a negative as it is sometimes hard to build camaraderie.

1.0
Jun 11, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There are still some genuinely good people at Zonar. A lot of talented, hard-working employees are still trying to do right by the customers and keep things moving despite everything going on around them. At one point, Zonar had a strong identity and a real place in the pupil transportation space. The company understood school bus and student transportation customers in a way that not many others did, and that history is still something worth acknowledging.

Cons

Zonar is not the company it used to be. Over the last several years, the company has been gutted by waves of layoffs, constant restructuring, outsourcing, and leadership decisions that rarely seem to make sense to the people actually doing the work. Morale has been destroyed. Teams have been cut down over and over again, and employees are expected to keep delivering with fewer people, less support, and no clear direction. One of the biggest mistakes was refusing to innovate and abandoning the pupil transportation customers that made Zonar what it was. Those customers were the foundation of the company. Instead of continuing to invest in that space, leadership seemed to lose interest and chase whatever new direction sounded good at the time. Those customers took the hint and started leaving too. The company now feels like it has no real product direction. Instead of building strong Zonar products, it feels like a bunch of other companies’ products have been white-labeled, stapled together, and sold as one platform. Internally, it is confusing. Externally, customers can see it too. A lot of work has also been shifted offshore, especially to Colombia. That may save money on paper, but it has also come with the loss of experienced employees, lost institutional knowledge, and a general feeling that the company is being dismantled instead of rebuilt. Leadership is also a huge part of the problem. The CEO’s direction feels erratic, short-sighted, and disconnected from what employees and customers are actually experiencing. The focus seems to be on cutting costs and chasing whatever looks good in the moment, not on building a stable company or supporting the people who kept it alive for years. Good employees can only hold things together for so long when the strategy is broken, the culture is gone, and the customer base that built the company has been pushed away.

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