Churn & Burn culture - Sales Development Representative (SDR) ZoomInfo Employee Review

1.0
Feb 11, 2026
Recommend
CEO approval
Business Outlook

Pros

Management is relaxed later in the day and no dial/email metrics required as long as number is hit

Cons

Seems very churn & burn. People always constantly put on PIPs and team turnover is insane either way is to go upmarket to avoid pip. Top performers don’t share secrets as they mass email/text and main top performer speaks high level and never shared any tips in terms of being successful. Very outside of the box mentality to be successful.Also cut accelerator bonuses in half and AEs commission rate.

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ZoomInfo Response
3mo
Thank you for taking the time to share such detailed feedback. I'm sorry to hear your experience as an SDR with us has been less than perfect. My goal is for all our SDRs to feel supported while building a long-term career in Sales. Our SDR leadership prioritizes clear coaching, fair opportunities to improve, and transparent incentives. Our turnover levels are actually quite normal for SaaS, but we're exceptionally proud of our number of promotions – over 600 in the Sales organization alone in 2025. Regarding your comments about going upmarket, this is a company-wide strategic shift that all employees from Sales to Marketing, Product, Finance, HR, etc. are all pulling together on. Your input will be shared with our HR and SDR leadership teams. If you have more concerns, my door is open to you. Thanks again for taking the time to leave feedback. – Sean Dwyer, ZoomInfo VP of Sales Development

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5.0
Jun 17, 2026
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Pros

Great place to work with a lot of forward thinking leaders to learn from. Really ahead of other companies on implementing AI in the business. Moves much faster with less bureaucracy than other similarly sized companies

Cons

Difficult macro environment for the company and industry

3.0
Jun 18, 2026
Recommend
CEO approval
Business Outlook

Pros

Good pay, good benefits and great office.

Cons

Poor hiring decisions, recent layoffs eliminated mostly remote employees because they are prioritizing in office employees, especially with recent investment in office. RIF was not at all based on performance which meant that some in office employees who don't know what they are doing got to keep their job. You have to suck up to management to get promoted and a lot of really good reps leave as a result of constant micro-management.

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