Pros
iSpot truly is the best product in a market that has been ready for transformation for years. When talking to TV advertisers, it is like we're bringing them from the stone age into the 21st century. While there is a lot of noise in the market created by inferior competitors, our differentiators are objective, clearly articulated and allow our customers to defend/justify their investments by showing exactly the outcomes they drove. Leadership is now also committed to establishing powerful alliances with other market leaders that open up channel opportunities.
Cons
Just like all companies trying to get to $100M in revenue, the business is evolving to stay ahead of the market. While this opens the door to contributing new ideas and affecting change from any position in the company, new employees should be adaptable and flexible to new ways of going to market.