Bad technology (the application is consistently breaking or down), out of touch management, constantly changing goals.
What once started at a great company has been completely changed. Experian has made many mistakes with the handling of Cheetahmail which has led to mass lay-offs, bad technology decisions and ultimately the loss of the company culture. The greatest asset of Cheetahmail has always been it's client service team. Unfortunately, based on some bad purchases and failing technology, management has decided to cut this and laid off a large portion of the client services team and creative team to be outsourced to Costa Rica. Furthermore, those that weren't laid off have been leaving since the outlook of the company is bad.
There isn't enough support for the technology and what was once a good platform has been filled with issues from long downtime to constant errors. The response time for these issues is lacking which is causing many of the larger clients to be frustrated and leave. Which ultimately led to lay-offs for many employees.
There aren't enough training programs in place for managers to manage their personnel properly. The upper management is so far removed from the day to day aspect that the focus is on pinching pennies rather than supporting their employees. The main aspect CM has for it was it's client service support which is often what propels it against competition. With their decision to cut it's US resources down and to only give top tier clients the same level of service, will affect them in the long run.
As employees, there is currently no job security unless you're an employee outside of the US. The pay is considerably less in comparison to the competition and the raises are on average 3% every year. Promotions that were promised haven't been fulfilled. There's no room for growth. In the past, I would recommend this for new graduates, however now I would recommend looking elsewhere. With mass-layoffs, technology issues and outsourcing of jobs, the outlook isn't good. There has been a mass exodus of employees and management doesn't seem to notice or care. They even tried offering back people that they laid off their jobs- most people said no.
Experian has taken Cheetahmail and turned it into a company without any culture and the only focus on low CPM and retaining clients. Without a strong client services team, this will fail. If you're looking for a job- look elsewhere- Responsys, Exact Target and YesMail are all MUCH better options. Better platforms & better customer service.
