Don't believe the hype you may have read in business school case studies
Pros
The brand "mystique" and to have it on your resume
Cons
It is both psychologically and emotionally unhealthy environment. Harley’s systems and processes are incredibly archaic, incompatible with legacy systems and amount to an enormous patchwork of systems that do not communicate with one another. Its inconceivable that a company that is perceived to be so great from the outside is so dysfunctional on the inside. The true life experience at Harley doesn't remotely come close to the story told in business school case studies. Departments operate in silos frequently duplicating efforts and spinning their wheels because no one works together on projects - big or small. Each project is riddled with personalities, politicking and backstabbing and at the end of the day, leadership (and I use the term loosely) lacks the capacity to make decisions and are therefore ineffective.