Hibu reviews

3.8

71% would recommend to a friend

(1,904 total reviews)

Kevin Jasper

82% approve of CEO

70% positive business outlook

Hibu has an employee rating of 3.8 out of 5 stars, based on 1,904 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hibu employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.4 stars).

Reviews by job title

2K reviews
3.0
Nov 19, 2025
Recommend
CEO approval
Business Outlook

Pros

Work/life balance and support from management/digital specialist.

Cons

Hibu overpromises and under-delivers on getting effective results for clients. The majority of the product price goes to the website plus paid social/display ads. Reviews of Hibu aren't good at all.

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Hibu Response
6mo
Thank you for your feedback. We pride ourselves on offering careers that have a great work-life balance. We are proud of our industry-leading client retention rates and the feedback we receive regarding the growth of their business as a result of partnering with Hibu.
1.0
Nov 11, 2025
Recommend
CEO approval
Business Outlook

Pros

Work from home, that’s really about all.

Cons

The seven weeks of training basically justs tries to throw everything and the kitchen sink at you. It’s an overwhelming amount of information and a lot of useless once you actually finish training and get out in the field. Additionally, during the training period, they will assign you daily “homework” after training all day. The homework usually consists of recording videos of yourself and “role-playing” and acting as the salesperson and customer…it’s completely idiotic. Once you get out in the field they assign you around 1000 leads. A great majority of these leads are either completely out of business, are tiny mom and pop shops with no budget for marketing or in industries they tell you that you shouldn’t be selling to. Your whole activity levels and bonuses are based on these leads. If you try to solicit any business that’s not a part of these leads you’re given and you actually make a sale to them, your commission will be a fraction of a sale to their bogus leads. Turnover for the “Digital Account Executive” position is very high. During my training class a number of people quit during the first 7 weeks not to mention many others that quit as soon as they actually started to try and sell their services. Lastly, this market is pretty saturated. A lot of businesses already have mature and effective digital marketing systems and vendors. It’s a difficult sale and even more difficult with Hibu’s poor online reputation. You only have to Google Hibu to see all the negative reviews and feedback.

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Hibu Response
7mo
Thank you for sharing your feedback. We are surprised to hear your comments and would appreciate the opportunity to better understand your experience. Please feel free to give us a call at 855-447-4428 so we can discuss it further.
1.0
Nov 9, 2025
Recommend
CEO approval
Business Outlook

Pros

I love the people I work with. We all deserve better.

Cons

Hibu One is turning into an AI dumping ground. Instead of investing in thoughtful site design or giving teams the time to build quality work, leadership is pushing mandatory overtime so rushed, half-baked sites can be shoved out the door. Customers hate the look and feel, but leadership only cares about propping up AI and shielding an abusive sales team. As soon as they can, they’ll cut the staff brought in through the merger and start charging clients for low-value AI output. Upper management seems to have tantrums like children at the people dying the work, indeed I suggest they need to focus on the outdated software and broken specs.

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Hibu Response
7mo
We’re sorry to hear that you’re feeling negatively about your job and your experience at Hibu. The concerns that you’ve raised are important and would be best addressed through a direct conversation with someone who can help work toward a resolution. We want you to be happy at work, so please reach out to Human Resources at 855-447-4428 to schedule a time to discuss your concerns.
Viewing 220 - 222 of 1,904 Reviews

Glassdoor has 1,937 Hibu reviews submitted anonymously by Hibu employees. Read employee reviews and ratings on Glassdoor to decide if Hibu is right for you.