Pros
Homeside was a fast-growing company boasting innovative technology and glossy offices. The entire C-Suite is sharp and charismatic, which powered their initial growth. Management is willing to help those who remain assertive. Compared to their more established peers, Homeside is a viable entry-level opportunity for an LO in search of a crash course in the basics. I’d recommend it to anyone looking to learn the rules of the game.
Cons
Unfortunately, the culture is no different from other upstart lenders hoping to gain sizable market share in the bloated mortgage industry. Surely, this is why they are losing steam and closing many of the offices they opened in their infancy. Commonplace digital tactics are disguised as groundbreaking. They nonsensically justify the use of outdated platforms and processes and impart passive-aggressive sales tactics as game changing. If you're an established LO, Homeside is probably not the best fit. As a whole, Homeside lacks the ambition or follow-through to overtake their peers.
