Pros
- IAS is the clear leader in their space and is well positioned in a growing digital advertising market - Great company mission: preventing fraud, eliminating waste (viewability), and stopping advertising revenue from going to shady content like ISIS videos (brand safety). Essentially preventing reputable advertisers/publishers from getting ripped off. Advancing into new spaces like connected television (OTT) and using AI/ML to help advertisers improve return on their ad spending. - Benefits from trusted brand recognition in the industry - Continually hiring talent across all departments to maintain current growth rates - Fun, collaborative culture - Capable employees, independent of level, are able to take on additional responsibility as the company's growth creates new opportunities - New ownership, Vista Equity Partners, is investing in R&D to maintain product leadership
Cons
- Recent attrition after being acquired by Vista, primarily from employees who came into the company from other acquisitions. They had options payed out, a few left disgruntled as they thought they should be running the company.