The biggest challenge with the role is that it can feel closer to telemarketing than consultative sales. Much of the day is spent making repeated outbound calls to customers who often are not actively looking to purchase additional LoopNet services.
The emphasis is heavily weighted toward activity metrics, and performance expectations can change even when revenue goals are being met. Marketing support is limited, requiring sales reps to create much of their own opportunities.
Customer sentiment can also be challenging, as some clients become frustrated by frequent outreach from sales teams. The model relies heavily on persistence and volume rather than a relationship-driven sales process.
