Corporate wants us to make as many telemarketing calls as possible, and have more than 10 sales appointments created by the FOA. If you check the system you will see notes from the patients that have come to the store in the past and it clearly says that the patient is not interested OR the patient has no hearing loss OR that they cannot afford hearing aids at the moment. Now if you ask corporate they ask you to find a loophole, get them in for an annual test and maybe their hearing has gone down. If a patient tells you they can't afford hearing aids, they want us to search for their home value and bring it up in conversation with the patient. Basically calling the patient a liar and making them purchase hearing aids, which YES it does get you a sale but when the patient decides to return them because they can't afford the hearing aids or because they just didn't want them in the first place; Corporate will be breathing down your back about your return. The Marketing team comes up with ideas to get patients in like $20 publix gift kards, or $khols gift cards or a free turkey certificate which does the job getting patients in however thats all they come into the office for. Once here they get a hearing evaluation take their gift and they leave. Not purchasing anything, not wanting to come back inside and not wanting to hear from us again. Which OFCOURSE gets corporate very upset because you don't have enough patients with follow up appointments. Then you are forced to call every patient as often as possible until you get them into the office ;even if they have not purchased hearing aids. The marketing teams job is just to get as many patients into the office, the call center is just worried about scheduling any and all appointments possible, even appointments that CLEARLY are supposed to be seen by an ENT for example a patient that has ringing in his ears or no ear drums etc. They don't care if it makes no sense as long as they are booking appointments. You will have the Office Manager title, however your responsibilities will consist mostly of reception duties, answering phones greeting patients sorting files etc. You don't really have any "Manager" duties.