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Native Instruments

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Native Instruments Digital Strategist reviews

1.0

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(1 total review)

Nick Williams

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1 review
1.0
Aug 19, 2019

A Disaster At The Top

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Pros

NI is known for its incredible products and innovative design. Music makers around the world rely on NI to continually push the envelope on sound and technology.

Cons

A TOTAL lack of strategy from the CEO and President. Where is the board in this mess? After raising money from EMH Partners in 2017, it's as if they themselves personally checked out. A failed sounds.com launch and a lackluster pipeline are only a few of the real concerns within the company. If changes aren't made at the top executive levels soon, Native Instruments will soon go the way of Kodak and other tech companies that became complacent and failed to innovate.

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Native Instruments Response
6y
We appreciate you taking the time to give us your feedback and regret you felt unheard before. Firstly, during our 23-year history, we achieved many successes thanks to the ongoing passion and commitment of our employees like you and we are thankful for that. As you know now, our vision is to create a new, unified and fully integrated platform. There will continue to be more communication around this to ensure transparency and enable cross-functional collaboration as we continue moving in the platform direction.

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